This policy explains what cookies and similar tracking technologies are, which services we use and how you can change your choices at any time.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include scripts that measure page use or campaign activity without necessarily storing a cookie. They can support essential website functions, remember choices and, where you agree, help measure website use or marketing performance.
2. How consent works
Essential cookies may be used without consent where they are strictly necessary for the website to work. Analytics and marketing technologies are optional and remain disabled unless you actively consent to the relevant category.
GA4 and Ahrefs require Analytics consent. Dynamo by Data HQ requires Marketing consent. These services are also restricted to the production deployment and do not run on website previews.
3. Cookies currently used
4. Analytics technologies
Google Analytics 4
With Analytics consent, Google Analytics 4 measures website use, including page views and standard interaction information. Google may receive technical information such as the page visited, browser or device information and approximate location derived from the connection. The website uses measurement ID G-RT0L2HP54P. Bespoke Automotivate journey events are not currently configured.
Ahrefs Web Analytics
With Analytics consent, Ahrefs Web Analytics measures aggregated page views, referrers, browser and device characteristics, language, approximate city or country, link clicks and form submissions. Ahrefs states that its current Web Analytics service does not use cookies or store raw IP addresses or personally identifiable information by default.
5. Marketing technology
Dynamo by Data HQ
With Marketing consent, the website loads Dynamo tracking supplied by Data HQ to measure marketing engagement and support business-to-business campaign activity. It does not load when Marketing consent is refused or withdrawn. Data HQ does not publish the exact storage inventory for this customer installation, so its live-domain behaviour and any cookies or similar identifiers it creates must be confirmed during the final pre-live and post-launch checks. This policy will be corrected promptly if that verification identifies additional storage or processing.
6. Managing your choices
Use the Cookie settings button at the bottom of the website to accept, reject or change optional categories at any time. Withdrawing a category stops the relevant scripts from loading on the refreshed page. Analytics withdrawal also removes accessible Google Analytics cookies set for this website. You can additionally delete cookies through your browser settings.
7. Services not currently used
Google Tag Manager and HubSpot tracking are not installed or enabled on this website. They must not be introduced without a further technical, consent and policy review.
8. Contact us
For questions about cookies or personal information, contact Automotivate Fleet Solutions Limited at sourcing@automotivate.co.uk or call 01865 20 30 40.